As a tool company last over 100 years, it was time for a distinct new look. Wright Tool wanted to become more relevant in the market with a sleek and sophisticated new look that connected with a little bit of their old roots.
Scope
- Insights
- Positioning
- Strategy
- Creative
- Production
- Copywriting
- Web Design
Role
- Art & Creative Director
- Copywriter
- Creative Strategist
- Designer
- Photo and Video Director
- Production Artist
