Traveling to new destinations.

Shores and Island Ohio came to flourish with the goal to create a new tourism travel guide that was both exciting to look through and easy to understand and find relevant content. As the associate creative director, designer and illustrator, I had a heavy hand in every aspect of this design from beginning to end. In the concepting phase I began with the ask and also created a look and feel that would play well with the Put-in-Bay brand. Throughout the project I was concepting, managing production artists, designing and illustrating. In the end, the client was excited to have the opportunity to launch a brand new look and feel that would compete with other tourism guides across the region.

Scope

  • Insights
  • Positioning
  • Strategy
  • Creative
  • Branding
  • Messaging
  • Production
  • Illustration

Role

  • Associate Creative Director
  • Art Director
  • Copywriter
  • Creative Strategist
  • Graphic Designer
  • Production Artist
  • Illustrator