Shores and Island Ohio came to flourish with the goal to create a new tourism travel guide that was both exciting to look through and easy to understand and find relevant content. As the associate creative director, designer and illustrator, I had a heavy hand in every aspect of this design from beginning to end. In the concepting phase I began with the ask and also created a look and feel that would play well with the Put-in-Bay brand. Throughout the project I was concepting, managing production artists, designing and illustrating. In the end, the client was excited to have the opportunity to launch a brand new look and feel that would compete with other tourism guides across the region.
Scope
- Insights
- Positioning
- Strategy
- Creative
- Branding
- Messaging
- Production
- Illustration
Role
- Associate Creative Director
- Art Director
- Copywriter
- Creative Strategist
- Graphic Designer
- Production Artist
- Illustrator