Over 105 years, United Way of Greater Cleveland built an undeniably rich history of supporting those in need, but their connection to their audience had lost its authenticity. We at flourish stepped in to boil away the noise and non-profit politeness to sharpen and re-energize their story. After developing a refreshed brand that is both direct and fiery, we built a digital-first media strategy to reach a new, younger donor base.
Scope
- Positioning
- Social + Content Strategy
- Creative
- Production
Role
- Art Director
- Designer
- Production Artist
