The Botanical is a canned cocktail company that offers a refreshing and invigorating drinking experience inspired by the natural beauty of gardens. The brand’s signature cocktails boast a unique blend of botanical ingredients, including herbs, fruits, and flowers, creating a harmonious and delicate flavor profile that is both revitalizing and satisfying. The cocktails come in sleek and minimalist cans, featuring many simplistic monoline illustrations and a font that emphasizes the brand’s ethos of elegance. Our challenge was to create a brand identity that captures the essence of this vision while appealing to a broad audience. From the logo, product giveaways and packaging design to the marketing content, we aimed to infuse the brand with a sense of natural beauty and sophistication. Join us on this journey as we bring this unique canned cocktail brand to life.
Scope
- Insights
- Positioning
- Strategy
- Creative
- Branding
- Illustration
Role
- Associate Creative Director
- Art Director
- Creative Strategist
- Graphic Designer
- Illustrator
